Welcome to Winter Sport Sales



Proudly Representing


Delivering results for the brands that we represent throughout the Mid-Atlantic region

About Us

Kent Fried, Principal

Kent Fried, Principal

Who are we? Winter Sport Sales is an independent rep organization that sells and services outdoor and snow sport products to retail establishments throughout the Mid-Atlantic region (NY, NJ, PA, DE, MD DC and Northern VA).   We deliver results for the brands that we represent by keeping two key principles as our main focus.  The first is to deliver customer service above and beyond our customers’ expectations!  The second principle we hold true is to “Always Do the Right Thing!   

How do you do the right thing for your customer?

The answer is knowing your customer, their needs and concerns, and addressing them all while respecting the needs of the brands associated.  If you follow this ideal, and then deliver the highest possible customer service, success will follow.

Principal – Kent Fried

Phoenixville, PA

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Kent Fried Sales is pleased to announce Val Kechian has joined us to assist in business operations.

Growing up in the ski racing community for most of her life, Valerie had a successful career that provided her with the knowledge of the sport she carries with her today.  She completed her career after four years racing Division 1 for the University of Vermont.  Upon graduating, Val proceeded to work in New York City behind a desk, which most skiers prefer to avoid.  In Fall of 2013, despite having never met her, based on her background and love for the sport, Kent took the chance to bring Val on board.  After 4 years, Val has found her niche in the ski world outside of the ski racing community and the pair couldn’t have made a stronger sales team!






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